Conversion optimization

Generate a better ROI on your website

More relevant visitors to your website: we will get to work, develop an online marketing strategy with a fitting approach, and determine how we can generate the highest return for you. In some cases, increasing the number of visitors doesn’t generate the desired results. This is the moment at which conversion optimization offers solutions.

A VALUABLE INVESTMENT FOR MORE CONVERSIONS

We believe in our online marketing approach, but we also believe that conversion optimization is an essential investment to generate even better return with your website. Make your website straightforward, place yourself in your visitors’ shoes, and provide precisely the information that they are looking for. We subsequently combine this user-friendly platform with factors that increase the involvement of the website’s visitors. This results in an improvement of the website’s usability, and ultimately, higher conversion rates.

Social media marketing

“For you to achieve your goals, visitors must first achieve theirs.”

Bryan Eisenberg

NO CLEAR CONCLUSIONS WITHOUT ANALYSIS

We look at conversions in the broadest sense of the word. This could be a simple contact request, a proposal request, or the purchase of a product. Of course, we can provide you with tips to improve the usability or your website, or tell you how we think you can increase the conversions on your website. But, without numbers, our advice lacks support. Before we provide you with fitting advice, we first locate the sore spot using various tests and analyses, to which we consequently couple tangible points of action.

TESTING FOR A HIGHER CONVERSION

Testing is an essential part of conversion optimization. Using various tests, we create an overview of how the conversion rate of a page can be increased. Think, for example, of A/B testing. In this method, two-page variants are active simultaneously; one visitor is shown version A and another is shown version B. In this way, we can see which variant performs the best and generates the highest revenue. We can also make use of heat maps, which track the clicking behavior of visitors in an inventive way. This can provide insights into whether any specific part of the site is less interesting to visitors. A few examples of our conversion optimization options:

  • A/B-testing
  • Multivariate testing
  • Usability tests
  • Heat mapping
  • Split-URL tests

WANT TO KNOW MORE ABOUT CONVERSION OPTIMIZATION?

Curious what we can offer you in the field of conversion optimization? Don’t hesitate and contact us via email or by completing the contact form below.